New Directions

I’m a writer. Oh sure, I’ve tried other things and scouted out alternative avenues (little known fact: I once owned a yoga and Pilates studio), but the fact of the matter is, I’m a writer.

I’ve always been a writer. My husband delights in the ever-so-embarrassing book of haikus that I wrote when I was 9. The highlight (or lowlight) of that collection, meticulously pecked out on my parents’ Smith Corona typewriter: “A lama’s a priest/who turns into a beast just/by adding an ‘L.’” Clearly, it’s always been in my blood, for better or for worse.

I’ve had a good career. But ever since my working days began in my late teens, I’ve always been writing for others. My full-time employers or freelance clients have chosen the topics, and I’ve crafted the phrases that best speak to their customers, best educate their sales teams, or best define their products. In the end, I’m speaking for them. For nearly two decades, my own voice was irrelevant.

I was ok with that for a long time. And then, one day, I wasn’t.

In 2010, I began my own blog, What Would Betty Do?, the project that I write exclusively for myself. The inspiration was my grandmother, Betty, and the way she lived a strong, active, balanced life as a working mother long before that sort of thing was common. But in truth, my own mother was the driving force behind it, the reason for its philosophy of incremental change.

My mother died of heart disease at age 55. Heart disease is manageable, of course, with proper diet, exercise, and medical care. It does not, however, respond to trends like low-carb, low-fat or deprivation.

I watched my mother try every fad diet that came along. Every one failed because all-or-nothing changes ultimately lead to nothing. I can’t help but believe that incremental changes, implemented gradually, over time, would have given her better results, helped her manage her condition, and maybe even resulted in her living to see the birth of her grandson.

Through my blog, I share recipes that are easy to make at home, even if you’re pressed for time and have a Tiny Kitchen Assistant “helping” you cook. I discuss fitness, health, and even some fluffier topics like finding a swimsuit that won’t ride up your butt. There’s no guilt about what you haven’t done yet, just ideas for how you can make gradual changes going forward. It’s all about making people feel ok about themselves and what they’re capable of achieving.

This is the year that I want to give Betty and her fans more of my attention.

Can I save the world? No. But maybe if I write persuasively, if I communicate effectively, if I speak from the heart… maybe I can change one person’s life. Maybe Damn Fine Words will help me to do that. It’s certainly worth a try.

11 Responses to New Directions
  1. Dyana Valentine
    January 13, 2012 | 1:12 pm

    you are, indeed, a writer. and would you please share your haikus–I want more.

    ohhhh, the course seems pretty amazing–you’ll be posting as you learn?

    proud of you and so lucky to be in your world.

  2. Jackie @ Auburn Meadow Farm
    January 13, 2012 | 4:54 pm

    Hi Alisa,
    I really loved this post and particularly your llama haiku! Think the What would Betty Do? blog is a great idea…
    Good luck,
    Jackie

  3. Christa M. Miller
    January 15, 2012 | 1:05 pm

    Alisa, I came to a very similar conclusion in the last quarter of last year. Even though what I do for clients is really similar to the trade articles I wrote for 10 years, the fact is, I burned out on those too… and I could feel it coming on again.

    I’ve recommitted to blogging at Cops 2.0 once a week, and I save weekends for that and other aspects of my own work for myself. I’m already feeling MUCH better. Wishing the same for you this year!

  4. Alisa Bonsignore
    January 15, 2012 | 10:57 pm

    Thanks, Jackie! And Christa, isn’t it amazing how you can just see it coming? And the worst part is that I know I have a good gig, but sometimes good and consistent can feel flat and uninspired. It’s good to have other things to spark the creativity, things that we have a little more control over.

  5. Rena Tucker
    January 16, 2012 | 1:00 pm

    That’s beautiful, Alisa. I hope the Betty Blog ripples out across the world! :-D

  6. Sandee
    January 16, 2012 | 1:50 pm

    I especially like “finding a swimsuit that won’t ride up your butt” – excellent post.

  7. Alisa Bonsignore
    January 16, 2012 | 5:19 pm

    Sometimes, living better can be as simple as being comfortable. :) Thanks for reading!

  8. Suzanne
    January 27, 2012 | 8:49 pm

    I really enjoyed reading this post and am curious to check out your What Would Betty Do blog. I found your website tonight as I was browsing my HOW Design Conference brochure and read your fabulous testimonial. It was inspiring, to say the least! It sounds like the conference really helped you get moving in the right direction AND provided some valuable motivation. That’s pretty awesome!

  9. Alisa Bonsignore
    January 27, 2012 | 8:59 pm

    Glad to hear that my testimonial had some impact. You know, I haven’t seen any of the HOW brochures yet; I can’t wait to get my hands on a copy!

  10. Suzanne
    January 27, 2012 | 9:07 pm

    Mine just came in the mail today. I’m sure yours will arrive soon! Just read a little of your Betty blog. I love that it’s inspired by your grandmother. I look forward to reading more! Have a lovely weekend!

  11. Alisa Bonsignore
    January 27, 2012 | 9:11 pm

    I’ll keep my eyes on the mailbox. Thanks for writing!

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