It’s that time of year again: the time when we get the pleas for donating to The Fund at school. The Fund is designed to funnel money into more than a dozen different programs at the elementary school, including: Class size reduction for K-3 Art Music Physical education Custodial services Technology Library assistant Reading programs…
Author Archives: Alisa Bonsignore
I Have Klout About Iceland
I’ll readily admit that I don’t really understand Klout, but this screen shot tells you a lot about it. It appears that I’m influential in a state that I’ve visited three times, a food that I rarely eat, and a country that I’ve never been to. I know that plenty of people look to Klout…
We Need To Talk About Your Pants
Why on Earth would I be talking to you about your pants? Have you looked at your wardrobe lately? There is a professional guy who comes to my coffee shop nearly as regularly as I do. He shows up with his computer and cell phone, always in a freshly pressed shirt from the cleaners. But…
The Marketing Machine
I’m as much a part of the marketing machine as anyone, creating the messages that try to convince select niche markets that they absolutely, positively need to spend their money on a particular product or service. And yet, when presented with a holiday like Valentine’s Day — something that’s hyped from the youngest preschool classroom…
2011 in Review
I thought it would be interesting to take a look back at 2011 and examine the kinds of work I did, and in what proportions. Not surprisingly, the medical device market seemed to be the best funded in 2011. The most technology-influenced sectors, high tech and healthcare IT, combined for approximately 30% of my business,…
New Directions
I’m a writer. Oh sure, I’ve tried other things and scouted out alternative avenues (little known fact: I once owned a yoga and Pilates studio), but the fact of the matter is, I’m a writer. I’ve always been a writer. My husband delights in the ever-so-embarrassing book of haikus that I wrote when I was…
Lego for Girls
In the past week, I’ve heard lots of people talking about the new Lego Friends (a.k.a. Lego for Girls) and how they wished that they would be released in time for Christmas so they could give them to their daughters, granddaughters and nieces. Wired did a great overview of the forthcoming sets. The main characters…
The Volt
Here’s all you really need to know about the Chevy Volt: it’s a car that you want to drive. I used to have Prius envy, pretty much ever since my father got his in 2004. I rented them from Hertz at every available opportunity. There was something about the Prius that soothed my inner do-gooder…
Why You Hate Public Speaking
Everyone hates public speaking, right? Ask almost anyone, even the most accomplished speakers, and they tell you that they get twitchy before they go on stage. But why? Public speaking is just talking, and everyone I know can talk. I blame school. (I have no doubt that my teacher friends will be stopping by to…