The Quest for Universal Content Strategy I recently returned from the Confab content strategy conference in London, and as I sit here listening to the excellent conference playlist that left us all Shazam-ing at the session breaks, I’m plagued by a nagging thought. Content strategy isn’t limited to the web. Oh, sure: the web is where…
Author Archives: Alisa Bonsignore
Birthdays and Memories
Today would have been the 40th birthday of my childhood best friend. I think about how much that would have freaked him out; milestones always did have that effect on him. We’d only had sporadic contact during the last few years, but we knew each other inside out. All it took was one call, one…
Creative Freelancer Conference: You Know You Want to Go
Discount Code for CFC13 As my regular readers know, I’ve been an advocate for the Creative Freelancer Conference since its inaugural year. If you’re a freelance (or very small) creative businessperson, you need to attend. This year’s conference will be held in San Francisco, June 22-24. You know you want to go. The early bird…
The Body Snatchers
Queen for a Day? A friend recently went to a team-building event for work, and came home with the following question: If you could do a Freaky Friday sort of switch, taking over the body of someone in any job for one day, what would it be? No pre-existing skills are necessary, and your presence…
Thank You!
Fundraising with Team in Training As most of you know, I’ve spent the past five months as a captain with Team in Training, raising money for the Leukemia and Lymphoma Society. And I have to admit, it was a lot of work. Being a captain is kind of like being the team mom: it was…
My Really Strange Public Speaking Fear
What I Fear About Public Speaking This week, I’ll be delivering two presentations at the American Medical Writers’ Association (AMWA) conference in Sacramento. A good friend looked stricken when I told her. “I couldn’t do that!” she said. “Aren’t you terrified?” No. Should I be? Over the years, I’ve learned that as long as I’m…
NBC: Have you Heard of Wikipedia?
Why Are the NBC Olympics So Awful? While social media users jump on the #NBCfail hashtag and coffee shop conversations revolve around how awful and inane the commentary has been, I’ve been reluctant to jump on the NBC-bashing bandwagon, in spite of the fact that they’re mocking us for it in London. What I do…
Chloe Diggins: A Smart Girl for Smart Kids (and Adults)
Chloe Diggins and The Eternal Emperor by Jennifer Amiel My rating: 5 of 5 stars I can’t begin to tell you how happy I am to have found this book. It seems like all preteen/teen entertainment involves one of three things: 1. Princesses (or female characters so self-absorbed that they might as well be princesses)…
What You Missed at CFC 2012
CFC 2012 Recap Hey, old CFC friends! We missed you. Now, I realize that you can’t come to the conference every year, but you really missed some good stuff in Boston this year. I wrote about it over on the Creative Freelancer Blog. Hope to see you next year in San Francisco!
A Kickstarter for the Classroom
It’s that time of year again: the time when we get the pleas for donating to The Fund at school. The Fund is designed to funnel money into more than a dozen different programs at the elementary school, including: Class size reduction for K-3 Art Music Physical education Custodial services Technology Library assistant Reading programs…