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	<title>Alisa Bonsignorebranding | Alisa Bonsignore</title>
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		<title>I&#8217;m Not Paying</title>
		<link>http://clarifyingcomplexideas.com/2011/05/im-not-paying/</link>
		<comments>http://clarifyingcomplexideas.com/2011/05/im-not-paying/#comments</comments>
		<pubDate>Wed, 11 May 2011 13:03:11 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[america's test kitchen]]></category>
		<category><![CDATA[bbb]]></category>
		<category><![CDATA[better business bureau]]></category>
		<category><![CDATA[Cook's Illustrated]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2082</guid>
		<description><![CDATA[Dear Cook&#8217;s Illustrated, You have a phenomenal magazine. You offer wonderful online content through CooksIllustrated.com. America&#8217;s Test Kitchen is a great show. But your business practice of sending merchandise that I didn&#8217;t order? Appalling. Today in the mail, I got a bill: &#8220;It has been more than six months since we shipped you the item(s)...]]></description>
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		<title>There Once Was A Girl Named&#8230;</title>
		<link>http://clarifyingcomplexideas.com/2011/03/there-once-was-a-girl-named/</link>
		<comments>http://clarifyingcomplexideas.com/2011/03/there-once-was-a-girl-named/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 13:46:15 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2050</guid>
		<description><![CDATA[My first name has always managed to stump people when they see it. I get a lot of &#8220;Alyssa,&#8221; &#8220;Alicia,&#8221; and sometimes even &#8220;Alice.&#8221; What I rarely get is someone who can pronounce my name correctly (hint: it rhymes with Lisa). Which is why when I got married and took my husband&#8217;s 10-letter last name,...]]></description>
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		<title>Meet Me At the Supermarket?</title>
		<link>http://clarifyingcomplexideas.com/2011/02/meet-me-at-the-supermarket/</link>
		<comments>http://clarifyingcomplexideas.com/2011/02/meet-me-at-the-supermarket/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:59:32 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[Philadelphia]]></category>
		<category><![CDATA[pub]]></category>
		<category><![CDATA[socializing]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[wegmans]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2024</guid>
		<description><![CDATA[In Philadelphia, there&#8217;s a fantastic supermarket chain called Wegmans. In the past six years, every time I&#8217;ve visited my Nana, I&#8217;ve stopped at the Downingtown location to pick up some grocery basics for her, and every time I&#8217;m impressed. It&#8217;s enormous, clean and features a fantastic prepared foods section that enables you to pick up...]]></description>
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		<title>Another Logo Battle</title>
		<link>http://clarifyingcomplexideas.com/2011/01/logo-battle/</link>
		<comments>http://clarifyingcomplexideas.com/2011/01/logo-battle/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 13:59:11 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2006</guid>
		<description><![CDATA[In case you&#8217;ve been hiding under a rock for the last week, Starbucks is changing their logo. Gone is the outer ring reading &#8220;Starbucks Coffee&#8221; leaving just an updated version of the mermaid or siren in its place. There&#8217;s plenty of debate about the logo change; even Harvard Business Review has weighed in on it....]]></description>
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		<title>The Future of Computing</title>
		<link>http://clarifyingcomplexideas.com/2010/04/the-future-of-computing/</link>
		<comments>http://clarifyingcomplexideas.com/2010/04/the-future-of-computing/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 14:14:57 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[E]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[macbook pro]]></category>
		<category><![CDATA[MLB]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1547</guid>
		<description><![CDATA[We went to the Apple store on Saturday, and as my husband handled his exchange in the back, the 3-year-old and I wandered around looking at the cool toys, including the MacBook Pro, MacBook Air and the iPad. I have a theory that I shouldn&#8217;t push the life of my laptop much further than two...]]></description>
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		<title>Branding a Nonprofit</title>
		<link>http://clarifyingcomplexideas.com/2010/02/branding-a-nonprofit/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/branding-a-nonprofit/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:30:00 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Junior Achievement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pro-bono]]></category>
		<category><![CDATA[Taproot]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1377</guid>
		<description><![CDATA[I&#8217;ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it&#8217;s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That&#8217;s...]]></description>
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		<title>Crisis Communications</title>
		<link>http://clarifyingcomplexideas.com/2010/02/crisis-communications/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/crisis-communications/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:33:04 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1368</guid>
		<description><![CDATA[It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, &#8220;Well, you just know that they&#8217;re going to find an email that proves that they knew something was up before they announced it.&#8221; It&#8217;s a discussion that follows...]]></description>
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		<title>The Pen That I Love</title>
		<link>http://clarifyingcomplexideas.com/2010/01/the-pen-that-i-love/</link>
		<comments>http://clarifyingcomplexideas.com/2010/01/the-pen-that-i-love/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:51:21 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[207]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[office supplies]]></category>
		<category><![CDATA[orange]]></category>
		<category><![CDATA[pens]]></category>
		<category><![CDATA[Uni-Ball]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1215</guid>
		<description><![CDATA[I&#8217;ve seen lots of ads for the Uni-Ball 207 pen, all focused on prevention of check fraud. What they never seem to mention is that these pens are really great to write with. The ink flows nicely without smearing, and the specialty colors are vibrant and fun. The orange pen, in particular, is fantastic. It&#8217;s...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>&#8220;Hello, I&#8217;m Really Good At&#8230;&#8221;</title>
		<link>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:36:58 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[AMWA]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[dyana valentine]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1042</guid>
		<description><![CDATA[If I&#8217;ve learned anything at the AMWA conference, it&#8217;s that writers are not necessarily marketers. Perhaps more accurately, writers are not self-marketers. I&#8217;ve handed out a few dozen business cards and every person has commented on my tagline: &#8220;Clarifying complex ideas! That&#8217;s fantastic &#8212; how did you come up with that?&#8221; Two words: Dyana Valentine....]]></description>
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