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	<title>Alisa Bonsignoremarketing | Alisa Bonsignore</title>
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	<link>http://clarifyingcomplexideas.com</link>
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		<title>The Marketing Machine</title>
		<link>http://clarifyingcomplexideas.com/2012/02/the-marketing-machine/</link>
		<comments>http://clarifyingcomplexideas.com/2012/02/the-marketing-machine/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 05:49:06 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[E]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[construction paper]]></category>
		<category><![CDATA[craft]]></category>
		<category><![CDATA[hallmark]]></category>
		<category><![CDATA[homemade]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[valentine's day]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2200</guid>
		<description><![CDATA[I&#8217;m as much a part of the marketing machine as anyone, creating the messages that try to convince select niche markets that they absolutely, positively need to spend their money on a particular product or service. And yet, when presented with a holiday like Valentine&#8217;s Day &#8212; something that&#8217;s hyped from the youngest preschool classroom...]]></description>
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		<title>I am a Creative Renegade</title>
		<link>http://clarifyingcomplexideas.com/2012/01/i-am-a-creative-renegade/</link>
		<comments>http://clarifyingcomplexideas.com/2012/01/i-am-a-creative-renegade/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 06:19:24 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[boston 2012]]></category>
		<category><![CDATA[cfc]]></category>
		<category><![CDATA[Creative Freelancer Conference]]></category>
		<category><![CDATA[how conference]]></category>
		<category><![CDATA[how design live]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2188</guid>
		<description><![CDATA[It says so right here.]]></description>
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		<title>Lego for Girls</title>
		<link>http://clarifyingcomplexideas.com/2011/12/lego-for-girls/</link>
		<comments>http://clarifyingcomplexideas.com/2011/12/lego-for-girls/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 13:51:31 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[E]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[gender bias]]></category>
		<category><![CDATA[kardashian]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[lego for girls]]></category>
		<category><![CDATA[lego friends]]></category>
		<category><![CDATA[princesses]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2179</guid>
		<description><![CDATA[In the past week, I&#8217;ve heard lots of people talking about the new Lego Friends (a.k.a. Lego for Girls) and how they wished that they would be released in time for Christmas so they could give them to their daughters, granddaughters and nieces. Wired did a great overview of the forthcoming sets. The main characters...]]></description>
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		<title>Inspiration, Coming Soon</title>
		<link>http://clarifyingcomplexideas.com/2011/06/inspiration-coming-soon/</link>
		<comments>http://clarifyingcomplexideas.com/2011/06/inspiration-coming-soon/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:09:12 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[brett tomczak]]></category>
		<category><![CDATA[bryn mooth]]></category>
		<category><![CDATA[business skills]]></category>
		<category><![CDATA[Creative Freelancer Conference]]></category>
		<category><![CDATA[dyana valentine]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[Ilise Benun]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[jason wedekind]]></category>
		<category><![CDATA[Luke Mysse]]></category>
		<category><![CDATA[steve gordon jr]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2103</guid>
		<description><![CDATA[Next week, I&#8217;ll be attending the 4th annual Creative Freelancer Conference in Chicago, and let me tell you, I can&#8217;t wait. Sure, CFC teaches lots of useful skills and gives insights into important aspects of small business ownership, but the real value is in the people, the ones who inspire me and kick me in...]]></description>
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		<title>PowerPoint is Misunderstood</title>
		<link>http://clarifyingcomplexideas.com/2011/06/powerpoint-is-misunderstood/</link>
		<comments>http://clarifyingcomplexideas.com/2011/06/powerpoint-is-misunderstood/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 13:52:07 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[powerpoint]]></category>
		<category><![CDATA[ppt]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video script]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2096</guid>
		<description><![CDATA[Last month, I was griping about PowerPoint. Honestly, it&#8217;s hard not to. But I&#8217;m coming to understand that it&#8217;s not the software that&#8217;s the problem, it&#8217;s how we use it. A client asked me to &#8220;put together a canned PowerPoint&#8221; that they could distribute to a broad audience. This slide deck would require slides (obviously)...]]></description>
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		<title>Yes, I&#8217;m in Sales</title>
		<link>http://clarifyingcomplexideas.com/2011/06/yes-im-in-sales/</link>
		<comments>http://clarifyingcomplexideas.com/2011/06/yes-im-in-sales/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 13:10:55 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Strengths Finder 2.0]]></category>
		<category><![CDATA[strengthsfinder]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2092</guid>
		<description><![CDATA[Recently, at the request of one of my colleagues, I bought the Strengths Finder 2.0 book and got the access code for the test. For those who aren&#8217;t familiar, you spend about 30 minutes answering a bunch of questions about your approaches to life and work, seemingly innocuous things that will ultimately result in the...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I&#8217;m Not Paying</title>
		<link>http://clarifyingcomplexideas.com/2011/05/im-not-paying/</link>
		<comments>http://clarifyingcomplexideas.com/2011/05/im-not-paying/#comments</comments>
		<pubDate>Wed, 11 May 2011 13:03:11 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[america's test kitchen]]></category>
		<category><![CDATA[bbb]]></category>
		<category><![CDATA[better business bureau]]></category>
		<category><![CDATA[Cook's Illustrated]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2082</guid>
		<description><![CDATA[Dear Cook&#8217;s Illustrated, You have a phenomenal magazine. You offer wonderful online content through CooksIllustrated.com. America&#8217;s Test Kitchen is a great show. But your business practice of sending merchandise that I didn&#8217;t order? Appalling. Today in the mail, I got a bill: &#8220;It has been more than six months since we shipped you the item(s)...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Book Review: The Creative Professional&#8217;s Guide to Money</title>
		<link>http://clarifyingcomplexideas.com/2011/05/book-review-the-creative-professionals-guide-to-money/</link>
		<comments>http://clarifyingcomplexideas.com/2011/05/book-review-the-creative-professionals-guide-to-money/#comments</comments>
		<pubDate>Wed, 04 May 2011 13:50:09 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Creative Freelancer Conference]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Ilise Benun]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2059</guid>
		<description><![CDATA[Creative professionals are in a strange, unique and interesting position. We&#8217;re not plumbers or electricians who show up with parts and tools to fix your emergency. Nobody has a design or content emergency (not that they know of, anyway). How do you price a service with intangible value? What is your personal philosophy about money,...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategy For All Content</title>
		<link>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/</link>
		<comments>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:43:32 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[data sheet]]></category>
		<category><![CDATA[datasheet]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[slide deck]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2055</guid>
		<description><![CDATA[There&#8217;s an endless amount of buzz about content strategy and how it can improve your corporate website. I&#8217;m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information &#8212; design, navigation and site structure &#8212; should be built around...]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There Once Was A Girl Named&#8230;</title>
		<link>http://clarifyingcomplexideas.com/2011/03/there-once-was-a-girl-named/</link>
		<comments>http://clarifyingcomplexideas.com/2011/03/there-once-was-a-girl-named/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 13:46:15 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2050</guid>
		<description><![CDATA[My first name has always managed to stump people when they see it. I get a lot of &#8220;Alyssa,&#8221; &#8220;Alicia,&#8221; and sometimes even &#8220;Alice.&#8221; What I rarely get is someone who can pronounce my name correctly (hint: it rhymes with Lisa). Which is why when I got married and took my husband&#8217;s 10-letter last name,...]]></description>
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