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	<title>Alisa Bonsignore &#187; marketing</title>
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	<link>http://clarifyingcomplexideas.com</link>
	<description>Clarifying Complex Ideas</description>
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		<title>Lemons to Lemonade: Tales of Customer Service</title>
		<link>http://clarifyingcomplexideas.com/2010/08/lemons-lemonade-tales-of-customer-service/</link>
		<comments>http://clarifyingcomplexideas.com/2010/08/lemons-lemonade-tales-of-customer-service/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 13:03:47 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1861</guid>
		<description><![CDATA[Five weeks ago, I had my annual appointment at the eye doctor. This place also has a rockin&#8217; selection of eyewear, so I also selected a pair of glasses and a long-overdue pair of sport sunglasses from Ray-Ban, carefully chosen by their eyewear professional to best protect my eyes from the sun on long runs. [...]]]></description>
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		<title>The Genius of the XM Free Trial</title>
		<link>http://clarifyingcomplexideas.com/2010/08/genius-of-xm-free-trial/</link>
		<comments>http://clarifyingcomplexideas.com/2010/08/genius-of-xm-free-trial/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 13:47:54 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[xm]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1838</guid>
		<description><![CDATA[I never understood XM. Why would someone pay for the radio when you already have AM and FM for free? Are these people just signing up to listen to Howard Stern, and if so, why? When I bought my new car in April, it came with a three-month XM trial. I wasn’t even going to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Not-So-RDQLUS Thinking</title>
		<link>http://clarifyingcomplexideas.com/2010/07/notsordqlus-thinking/</link>
		<comments>http://clarifyingcomplexideas.com/2010/07/notsordqlus-thinking/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 13:34:43 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[#CFConf]]></category>
		<category><![CDATA[building skills]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[RDQLUS]]></category>
		<category><![CDATA[Steve Gordon]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1816</guid>
		<description><![CDATA[Ever since I read this blog post from Steve Gordon &#8212; a.k.a. RDQLUS &#8212; I&#8217;ve been thinking about the creative professionals that I&#8217;ve worked with during my career. &#8220;I&#8217;m so sorry,&#8221; they say by way of preemptive apology. &#8220;I&#8217;m not much of a writer.&#8221; I always cringe when I hear that. Sure, maybe they&#8217;re intimidated [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Right Place at the Right Time</title>
		<link>http://clarifyingcomplexideas.com/2010/04/right-place-right-time/</link>
		<comments>http://clarifyingcomplexideas.com/2010/04/right-place-right-time/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:38:14 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[healthcare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Health Academy]]></category>
		<category><![CDATA[Peter Salgo]]></category>
		<category><![CDATA[PRSA]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1545</guid>
		<description><![CDATA[This morning at the PRSA Health Academy conference, Dr. Peter Salgo &#8212; whose name you might recognize from here, here or here &#8212; gave a very energetic talk about the future of healthcare in America. The future, he says, is wellness: a proactive approach to treating people before disease strikes and before they need to [...]]]></description>
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		<title>Public Speaking: The Center of Attention</title>
		<link>http://clarifyingcomplexideas.com/2010/02/public-speaking-the-center-of-attention/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/public-speaking-the-center-of-attention/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 13:24:36 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[skills]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1395</guid>
		<description><![CDATA[I&#8217;ve had a lifelong aversion to being the center of attention, and there&#8217;s no time where you&#8217;re more on display than when you&#8217;re speaking in public. I&#8217;ve been increasingly more comfortable with it over time, but it&#8217;s still nothing that I&#8217;ve ever actively sought out. Yesterday, I had to deliver my branding and messaging presentation [...]]]></description>
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		<title>Branding a Nonprofit</title>
		<link>http://clarifyingcomplexideas.com/2010/02/branding-a-nonprofit/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/branding-a-nonprofit/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Junior Achievement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pro-bono]]></category>
		<category><![CDATA[Taproot]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1377</guid>
		<description><![CDATA[I&#8217;ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it&#8217;s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crisis Communications</title>
		<link>http://clarifyingcomplexideas.com/2010/02/crisis-communications/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/crisis-communications/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1368</guid>
		<description><![CDATA[It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, &#8220;Well, you just know that they&#8217;re going to find an email that proves that they knew something was up before they announced it.&#8221; It&#8217;s a discussion that follows [...]]]></description>
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		<title>The Pen That I Love</title>
		<link>http://clarifyingcomplexideas.com/2010/01/the-pen-that-i-love/</link>
		<comments>http://clarifyingcomplexideas.com/2010/01/the-pen-that-i-love/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:51:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[207]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[office supplies]]></category>
		<category><![CDATA[orange]]></category>
		<category><![CDATA[pens]]></category>
		<category><![CDATA[Uni-Ball]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1215</guid>
		<description><![CDATA[I&#8217;ve seen lots of ads for the Uni-Ball 207 pen, all focused on prevention of check fraud. What they never seem to mention is that these pens are really great to write with. The ink flows nicely without smearing, and the specialty colors are vibrant and fun. The orange pen, in particular, is fantastic. It&#8217;s [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>&#8220;Hello, I&#8217;m Really Good At&#8230;&#8221;</title>
		<link>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:36:58 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[AMWA]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[dyana valentine]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1042</guid>
		<description><![CDATA[If I&#8217;ve learned anything at the AMWA conference, it&#8217;s that writers are not necessarily marketers. Perhaps more accurately, writers are not self-marketers. I&#8217;ve handed out a few dozen business cards and every person has commented on my tagline: &#8220;Clarifying complex ideas! That&#8217;s fantastic &#8212; how did you come up with that?&#8221; Two words: Dyana Valentine. [...]]]></description>
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