I’ll readily admit that I don’t really understand Klout, but this screen shot tells you a lot about it. It appears that I’m influential in a state that I’ve visited three times, a food that I rarely eat, and a country that I’ve never been to. I know that plenty of people look to Klout…
Category Archives: social media
Inspiration Comes in Many Forms
Two weeks ago, I wrote about the boost of inspiration that I expected to get from my annual pilgrimage to the Creative Freelancer Conference. As it turns out, I didn’t get what I expected. Usually I leave this conference with a to-do list that’s close to a mile and a half long. But this year,…
Seven Years, Still Remembered
Thanks to the time warp of Facebook, I find that I’m getting back in touch with high school friends once every week or so. These are people who, for the most part, haven’t seen me since graduation 20 years ago. Without fail, the first message that they all send is the same: “I was really…
Strategy For All Content
There’s an endless amount of buzz about content strategy and how it can improve your corporate website. I’m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information — design, navigation and site structure — should be built around…
Freelancers: Go Now
Have you been reading the Creative Freelancer Blog? No? Why not? Not only is it chock full of freelancer-related goodness, it’s also where I’ve been doing quite a bit of posting about all sorts of topics, like knowing when it’s time to make the leap from moonlighting to freelancing, parts 1, 2 and 3. Or…
Googling You
I’m Googling you right now. No, really. Read what I’ve written about it on the Creative Freelancer Blog.
It’s Prevention, Stupid
I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is “It’s prevention, stupid.” With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it’s really that obvious and that simple. My technology and security background? Preventing threats/malicious code/software errors…
The Right Place at the Right Time
This morning at the PRSA Health Academy conference, Dr. Peter Salgo — whose name you might recognize from here, here or here — gave a very energetic talk about the future of healthcare in America. The future, he says, is wellness: a proactive approach to treating people before disease strikes and before they need to…
Unplugging From the News
I’m a news junkie. My homepage is set to Google News headlines. I read the New York Times, The Wall Street Journal, BoingBoing and anything that shows up in my feed reader under a variety of custom-configured search parameters. And say what you will about Twitter as a tool for outbound communications, but the hive…
Crisis Communications
It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, “Well, you just know that they’re going to find an email that proves that they knew something was up before they announced it.” It’s a discussion that follows…