I’m a news junkie. My homepage is set to Google News headlines. I read the New York Times, The Wall Street Journal, BoingBoing and anything that shows up in my feed reader under a variety of custom-configured search parameters. And say what you will about Twitter as a tool for outbound communications, but the hive [...]
Clarifying Complex Ideas
Category Archives: social media
Crisis Communications
It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, “Well, you just know that they’re going to find an email that proves that they knew something was up before they announced it.”
It’s a discussion that follows nearly [...]
Why Does “Self” Mean “Selfish”?
In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific [...]
My 10 Minutes of Fame
I’ve always avoided the spotlight at all costs. I don’t seek it, I don’t want it, and I tend to walk briskly in the opposite direction when it comes my way. I’m a writer, the voice behind the scenes, the Cyrano behind a company’s sales force or executives. I guide others’ words; I don’t deliver [...]
My HARO Experience: Part 2
On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here.
Did it generate traffic?
Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my pre-sponsorship levels for the past two weeks. I [...]
Twitter and Copywriting
There’s an old adage about web copywriting that goes something like, “write it, edit it by half, then edit it by half again.” It’s the modern-day equivalent of ye olde “KISS” — keep it simple, stupid. This isn’t always possible, of course — it’s a struggle to explain WLAN security or vascular surgery [...]
My HARO Experience
For as many people who have called and emailed to ask about my experience with sponsoring the HARO email blast on January 20, I’m guessing that there’s an equal number who wondered, but didn’t call. Here are the answers to the most common questions.
How many clicks?Three days later, my web counter tells me that [...]
Nonprofits: Social Media for Outreach and Awareness
I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers.
On a recent conference call, the marketing team discussed how to approach fundraising – the [...]
Welcome HARO Members!
I’d like to extend a warm welcome to my fellow HARO members, and thank Peter for making the list the powerful tool that it is.
If you have any questions, please don’t hesitate to email or call. You can find additional information about me through my LinkedIn profile, or you can follow me on Twitter.
My Complicated Relationship with Facebook
I’ve had a Facebook account for ages, but only recently – at the request of a friend – have I actually started paying attention to it. On one level, it’s great. Like most people, I don’t do a very good job of keeping track of my friends’ lives, especially those who live on [...]
