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	<title>Alisa Bonsignore &#187; social media</title>
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	<link>http://clarifyingcomplexideas.com</link>
	<description>Clarifying Complex Ideas</description>
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		<title>It&#8217;s Prevention, Stupid</title>
		<link>http://clarifyingcomplexideas.com/2010/04/its-prevention-stupid/</link>
		<comments>http://clarifyingcomplexideas.com/2010/04/its-prevention-stupid/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:10:10 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Clinton]]></category>
		<category><![CDATA[Health Academy]]></category>
		<category><![CDATA[healthcare reform]]></category>
		<category><![CDATA[prevention]]></category>
		<category><![CDATA[proactive]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1561</guid>
		<description><![CDATA[I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is &#8220;It&#8217;s prevention, stupid.&#8221; With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it&#8217;s really that obvious and that simple. My technology and security background? Preventing threats/malicious code/software errors [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Right Place at the Right Time</title>
		<link>http://clarifyingcomplexideas.com/2010/04/right-place-right-time/</link>
		<comments>http://clarifyingcomplexideas.com/2010/04/right-place-right-time/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:38:14 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[healthcare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Health Academy]]></category>
		<category><![CDATA[Peter Salgo]]></category>
		<category><![CDATA[PRSA]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1545</guid>
		<description><![CDATA[This morning at the PRSA Health Academy conference, Dr. Peter Salgo &#8212; whose name you might recognize from here, here or here &#8212; gave a very energetic talk about the future of healthcare in America. The future, he says, is wellness: a proactive approach to treating people before disease strikes and before they need to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Unplugging From the News</title>
		<link>http://clarifyingcomplexideas.com/2010/03/unplugging-from-the-news/</link>
		<comments>http://clarifyingcomplexideas.com/2010/03/unplugging-from-the-news/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 20:22:53 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[healthcare]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[medicine]]></category>
		<category><![CDATA[natural disasters]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1458</guid>
		<description><![CDATA[I&#8217;m a news junkie. My homepage is set to Google News headlines. I read the New York Times, The Wall Street Journal, BoingBoing and anything that shows up in my feed reader under a variety of custom-configured search parameters. And say what you will about Twitter as a tool for outbound communications, but the hive [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Crisis Communications</title>
		<link>http://clarifyingcomplexideas.com/2010/02/crisis-communications/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/crisis-communications/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1368</guid>
		<description><![CDATA[It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, &#8220;Well, you just know that they&#8217;re going to find an email that proves that they knew something was up before they announced it.&#8221; It&#8217;s a discussion that follows [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Does &#8220;Self&#8221; Mean &#8220;Selfish&#8221;?</title>
		<link>http://clarifyingcomplexideas.com/2009/10/why-does-self-mean-selfish/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/why-does-self-mean-selfish/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 13:57:08 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[40 days]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[self]]></category>
		<category><![CDATA[selfish]]></category>
		<category><![CDATA[selfless]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[wellness]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=967</guid>
		<description><![CDATA[In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My 10 Minutes of Fame</title>
		<link>http://clarifyingcomplexideas.com/2009/10/my-10-minutes-of-fame/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/my-10-minutes-of-fame/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 17:37:57 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[40 days]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[wellbeing]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=976</guid>
		<description><![CDATA[I&#8217;ve always avoided the spotlight at all costs. I don&#8217;t seek it, I don&#8217;t want it, and I tend to walk briskly in the opposite direction when it comes my way. I&#8217;m a writer, the voice behind the scenes, the Cyrano behind a company&#8217;s sales force or executives. I guide others&#8217; words; I don&#8217;t deliver [...]]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2009/10/my-10-minutes-of-fame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My HARO Experience: Part 2</title>
		<link>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:36:54 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=936</guid>
		<description><![CDATA[On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here. Did it generate traffic? Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my pre-sponsorship levels for the past two [...]]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter and Copywriting</title>
		<link>http://clarifyingcomplexideas.com/2009/04/twitter-and-copywriting/</link>
		<comments>http://clarifyingcomplexideas.com/2009/04/twitter-and-copywriting/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 15:59:00 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[brevity]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=224</guid>
		<description><![CDATA[There&#8217;s an old adage about web copywriting that goes something like, &#8220;write it, edit it by half, then edit it by half again.&#8221; It&#8217;s the modern-day equivalent of ye olde &#8220;KISS&#8221; &#8212; keep it simple, stupid. This isn&#8217;t always possible, of course &#8212; it&#8217;s a struggle to explain WLAN security or vascular surgery techniques in [...]]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2009/04/twitter-and-copywriting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>My HARO Experience</title>
		<link>http://clarifyingcomplexideas.com/2009/01/my-haro-experience/</link>
		<comments>http://clarifyingcomplexideas.com/2009/01/my-haro-experience/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 05:39:00 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=204</guid>
		<description><![CDATA[For as many people who have called and emailed to ask about my experience with sponsoring the HARO email blast on January 20, I&#8217;m guessing that there&#8217;s an equal number who wondered, but didn&#8217;t call. Here are the answers to the most common questions. How many clicks?Three days later, my web counter tells me that [...]]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2009/01/my-haro-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nonprofits: Social Media for Outreach and Awareness</title>
		<link>http://clarifyingcomplexideas.com/2009/01/nonprofits-social-media-for-outreach-and-awareness/</link>
		<comments>http://clarifyingcomplexideas.com/2009/01/nonprofits-social-media-for-outreach-and-awareness/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 16:39:00 +0000</pubDate>
		<dc:creator>abonsig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=203</guid>
		<description><![CDATA[I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach fundraising – the key to [...]]]></description>
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