In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific…
Category Archives: social media
My 10 Minutes of Fame
I’ve always avoided the spotlight at all costs. I don’t seek it, I don’t want it, and I tend to walk briskly in the opposite direction when it comes my way. I’m a writer, the voice behind the scenes, the Cyrano behind a company’s sales force or executives. I guide others’ words; I don’t deliver…
My HARO Experience: Part 2
On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here. Did it generate traffic? Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my pre-sponsorship levels for the past two…
Twitter and Copywriting
There’s an old adage about web copywriting that goes something like, “write it, edit it by half, then edit it by half again.” It’s the modern-day equivalent of ye olde “KISS” — keep it simple, stupid. This isn’t always possible, of course — it’s a struggle to explain WLAN security or vascular surgery techniques in…
My HARO Experience
For as many people who have called and emailed to ask about my experience with sponsoring the HARO email blast on January 20, I’m guessing that there’s an equal number who wondered, but didn’t call. Here are the answers to the most common questions. How many clicks?Three days later, my web counter tells me that…
Nonprofits: Social Media for Outreach and Awareness
I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach fundraising – the key to…
Welcome HARO Members!
I’d like to extend a warm welcome to my fellow HARO members, and thank Peter for making the list the powerful tool that it is. If you have any questions, please don’t hesitate to email or call. You can find additional information about me through my LinkedIn profile, or you can follow me on Twitter.
My Complicated Relationship with Facebook
I’ve had a Facebook account for ages, but only recently – at the request of a friend – have I actually started paying attention to it. On one level, it’s great. Like most people, I don’t do a very good job of keeping track of my friends’ lives, especially those who live on the other…
Marketing Through Twitter
I follow Guy Kawasaki’s Twitter feed with varying degrees of interest. When he announced that you could get a free copy of his new book, Reality Check, I jumped at the chance. The caveat? You had to let his new venture, Alltop.com, post twice-daily “ads” promoting their new categories as they grow. It seemed like…
The “Motrin Moms” Debacle, or Why Voice Matters
I’ve always told my clients that they should never underestimate the value of speaking to their customers in a voice that resonates with them. Unfortunately for Motrin, the pain reliever produced by McNeil Consumer Healthcare (Johnson & Johnson), their “babywearing” ad struck the wrong chord with the very moms that they were trying to reach….