The Quest for Universal Content Strategy I recently returned from the Confab content strategy conference in London, and as I sit here listening to the excellent conference playlist that left us all Shazam-ing at the session breaks, I’m plagued by a nagging thought. Content strategy isn’t limited to the web. Oh, sure: the web is where…
Category Archives: work
Creative Freelancer Conference: You Know You Want to Go
Discount Code for CFC13 As my regular readers know, I’ve been an advocate for the Creative Freelancer Conference since its inaugural year. If you’re a freelance (or very small) creative businessperson, you need to attend. This year’s conference will be held in San Francisco, June 22-24. You know you want to go. The early bird…
The Body Snatchers
Queen for a Day? A friend recently went to a team-building event for work, and came home with the following question: If you could do a Freaky Friday sort of switch, taking over the body of someone in any job for one day, what would it be? No pre-existing skills are necessary, and your presence…
My Really Strange Public Speaking Fear
What I Fear About Public Speaking This week, I’ll be delivering two presentations at the American Medical Writers’ Association (AMWA) conference in Sacramento. A good friend looked stricken when I told her. “I couldn’t do that!” she said. “Aren’t you terrified?” No. Should I be? Over the years, I’ve learned that as long as I’m…
What You Missed at CFC 2012
CFC 2012 Recap Hey, old CFC friends! We missed you. Now, I realize that you can’t come to the conference every year, but you really missed some good stuff in Boston this year. I wrote about it over on the Creative Freelancer Blog. Hope to see you next year in San Francisco!
I Have Klout About Iceland
I’ll readily admit that I don’t really understand Klout, but this screen shot tells you a lot about it. It appears that I’m influential in a state that I’ve visited three times, a food that I rarely eat, and a country that I’ve never been to. I know that plenty of people look to Klout…
We Need To Talk About Your Pants
Why on Earth would I be talking to you about your pants? Have you looked at your wardrobe lately? There is a professional guy who comes to my coffee shop nearly as regularly as I do. He shows up with his computer and cell phone, always in a freshly pressed shirt from the cleaners. But…
2011 in Review
I thought it would be interesting to take a look back at 2011 and examine the kinds of work I did, and in what proportions. Not surprisingly, the medical device market seemed to be the best funded in 2011. The most technology-influenced sectors, high tech and healthcare IT, combined for approximately 30% of my business,…
There Is No Such Thing As One Size Fits All Pricing
A guy walks into a car dealership. “I want to buy a car,” he says to the salesperson. “How much does it cost?” “Well,” says the salesperson. “That depends. A luxury car or an entry-level subcompact? Do you want air conditioning? Satellite radio? GPS? Heated seats? Leather-wrapped steering wheel? Automatic or manual transmission?” The guy sighs….