My first name has always managed to stump people when they see it. I get a lot of “Alyssa,” “Alicia,” and sometimes even “Alice.” What I rarely get is someone who can pronounce my name correctly (hint: it rhymes with Lisa). Which is why when I got married and took my husband’s 10-letter last name,…
Tag Archive: branding
Branding a Nonprofit
I’ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it’s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That’s…
Brand Awareness
I try to keep my mommy blogging to a minimum (or at least limited to my secure blog), and yet here I am, mentioning him twice in two weeks. As I mentioned before, I have a 3-year-old son, and as much as I try to shield him from marketing, he’s already caught on to several…
“Hello, I’m Really Good At…”
If I’ve learned anything at the AMWA conference, it’s that writers are not necessarily marketers. Perhaps more accurately, writers are not self-marketers. I’ve handed out a few dozen business cards and every person has commented on my tagline: “Clarifying complex ideas! That’s fantastic — how did you come up with that?” Two words: Dyana Valentine….