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	<title>Alisa Bonsignorebranding | Alisa Bonsignore</title>
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		<title>There Once Was A Girl Named&#8230;</title>
		<link>http://clarifyingcomplexideas.com/2011/03/there-once-was-a-girl-named/</link>
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		<pubDate>Wed, 30 Mar 2011 13:46:15 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[business cards]]></category>
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		<description><![CDATA[My first name has always managed to stump people when they see it. I get a lot of &#8220;Alyssa,&#8221; &#8220;Alicia,&#8221; and sometimes even &#8220;Alice.&#8221; What I rarely get is someone who can pronounce my name correctly (hint: it rhymes with Lisa). Which is why when I got married and took my husband&#8217;s 10-letter last name,...]]></description>
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		<title>Branding a Nonprofit</title>
		<link>http://clarifyingcomplexideas.com/2010/02/branding-a-nonprofit/</link>
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		<pubDate>Tue, 16 Feb 2010 14:30:00 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
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		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Junior Achievement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pro-bono]]></category>
		<category><![CDATA[Taproot]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1377</guid>
		<description><![CDATA[I&#8217;ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it&#8217;s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That&#8217;s...]]></description>
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		<title>Brand Awareness</title>
		<link>http://clarifyingcomplexideas.com/2009/12/brand-awareness/</link>
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		<pubDate>Wed, 09 Dec 2009 13:13:47 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[life]]></category>
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		<category><![CDATA[BMW]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[Chipotle]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Peet's]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[Trader Joe's]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=812</guid>
		<description><![CDATA[I try to keep my mommy blogging to a minimum (or at least limited to my secure blog), and yet here I am, mentioning him twice in two weeks. As I mentioned before, I have a 3-year-old son, and as much as I try to shield him from marketing, he&#8217;s already caught on to several...]]></description>
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		<title>&#8220;Hello, I&#8217;m Really Good At&#8230;&#8221;</title>
		<link>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/hello-im-really-good-at/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:36:58 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[AMWA]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[dyana valentine]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1042</guid>
		<description><![CDATA[If I&#8217;ve learned anything at the AMWA conference, it&#8217;s that writers are not necessarily marketers. Perhaps more accurately, writers are not self-marketers. I&#8217;ve handed out a few dozen business cards and every person has commented on my tagline: &#8220;Clarifying complex ideas! That&#8217;s fantastic &#8212; how did you come up with that?&#8221; Two words: Dyana Valentine....]]></description>
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