Tag Archive: brevity

Twitter and Copywriting

There’s an old adage about web copywriting that goes something like, “write it, edit it by half, then edit it by half again.” It’s the modern-day equivalent of ye olde “KISS” — keep it simple, stupid. This isn’t always possible, of course — it’s a struggle to explain WLAN security or vascular surgery techniques in…

Six-Word Memoirs

The legend says that Hemingway was given the “impossible” task of writing a life story in only six words. His answer: “For sale: baby shoes, never worn.” That’s the basis for the Six-Word Memoirs on Smith.com. Some are funny, others sad, and some just make you wish you knew more about the writer’s backstory. I’ve…