This morning at the PRSA Health Academy conference, Dr. Peter Salgo — whose name you might recognize from here, here or here — gave a very energetic talk about the future of healthcare in America. The future, he says, is wellness: a proactive approach to treating people before disease strikes and before they need to…
Tag Archive: communication
Agile Writing
In a recent conversation with a friend, I realized that there’s a name for the way I work: agile writing. Quite unintentionally, I’ve developed a writing style that mirrors agile software development: create a preliminary draft and get feedback early and often for quick delivery of a quality product that meets customer goals. Clients often…
Autism and Social Development
Recently, NPR’s Morning Edition was profiling a program for autistic kids in Baltimore. The idea behind it is to teach these kids how to interact socially, often the most limited skill set in an autistic child, who is typically a whiz at math and science. They teach them how to carry on a conversation. For…
Smart Marketing From a Small Business
Do you use Yelp? I admit that I have posted several reviews in the last couple of years. I don’t do it often, though, because I try to make sure that the review is carefully and thoughtfully written. What led to my 2/5 or 5/5 rating? By the time they’re finished, my readers will know…