Creative professionals are in a strange, unique and interesting position. We’re not plumbers or electricians who show up with parts and tools to fix your emergency. Nobody has a design or content emergency (not that they know of, anyway). How do you price a service with intangible value? What is your personal philosophy about money,…
Tag Archive: finance
Branding a Nonprofit
I’ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it’s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That’s…