Tag Archive: logo

Another Logo Battle

In case you’ve been hiding under a rock for the last week, Starbucks is changing their logo. Gone is the outer ring reading “Starbucks Coffee” leaving just an updated version of the mermaid or siren in its place. There’s plenty of debate about the logo change; even Harvard Business Review has weighed in on it….

Brand Awareness

I try to keep my mommy blogging to a minimum (or at least limited to my secure blog), and yet here I am, mentioning him twice in two weeks. As I mentioned before, I have a 3-year-old son, and as much as I try to shield him from marketing, he’s already caught on to several…