I met a fellow mom for coffee and told the story of taking my 3-year-old to Whole Foods -- a place he now reveres as a produce mecca -- and how I spent $3.84 on what I went to get and nearly $20 on fruit for him. "You're so lucky," she said. ...
Tag Archive: marketing
“Hello, I’m Really Good At…”
If I've learned anything at the AMWA conference, it's that writers are not necessarily marketers. Perhaps more accurately, writers are not self-marketers. I've handed out a few dozen business cards and every person has commented on my tagline: "Clarifying complex ideas! That's fantastic -- how did you come up with that?" Two words: ...
It Takes Focus to Fix It
I had an interesting call with a potential new client today. This director of sales and marketing discovered me through LinkedIn and told me that he wanted to speak with me about some projects. When pressed for detail, he declined to go into specifics, so I went into this meeting only knowing the ...
Smart Marketing From a Small Business
Do you use Yelp? I admit that I have posted several reviews in the last couple of years. I don’t do it often, though, because I try to make sure that the review is carefully and thoughtfully written. What led to my 2/5 or 5/5 rating? By the time they’re finished, ...
Creative Freelancer Conference 2008
Last week, I attended the first-ever Creative Freelancer Conference in Chicago. I tend to be a little bit skeptical about conferences in general because they require a pretty significant financial investment in travel and conference fees, take you away from three days of billable project hours, and you never really know how much ...