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	<title>Alisa Bonsignorepr | Alisa Bonsignore</title>
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		<title>Strategy For All Content</title>
		<link>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/</link>
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		<pubDate>Wed, 20 Apr 2011 13:43:32 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[data sheet]]></category>
		<category><![CDATA[datasheet]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[slide deck]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web content]]></category>
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		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2055</guid>
		<description><![CDATA[There&#8217;s an endless amount of buzz about content strategy and how it can improve your corporate website. I&#8217;m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information &#8212; design, navigation and site structure &#8212; should be built around...]]></description>
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		<title>Crisis Communications</title>
		<link>http://clarifyingcomplexideas.com/2010/02/crisis-communications/</link>
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		<pubDate>Mon, 08 Feb 2010 17:33:04 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[quality]]></category>
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		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1368</guid>
		<description><![CDATA[It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, &#8220;Well, you just know that they&#8217;re going to find an email that proves that they knew something was up before they announced it.&#8221; It&#8217;s a discussion that follows...]]></description>
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