Tag Archive: presentation

PowerPoint is Misunderstood

Last month, I was griping about PowerPoint. Honestly, it’s hard not to. But I’m coming to understand that it’s not the software that’s the problem, it’s how we use it. A client asked me to “put together a canned PowerPoint” that they could distribute to a broad audience. This slide deck would require slides (obviously)…

Economies of Scale: Why Shorter Doesn’t Necessarily Mean Cheaper

There was an awkward silence on the other end of the line. My client was dumbfounded. “How could a web page cost so much? It’s only three paragraphs!” I hate having this conversation. It’s not that I can’t justify my rates – oh believe me, I can, mostly because I’m far from the most expensive…

Public Speaking: The Center of Attention

I’ve had a lifelong aversion to being the center of attention, and there’s no time where you’re more on display than when you’re speaking in public. I’ve been increasingly more comfortable with it over time, but it’s still nothing that I’ve ever actively sought out. Yesterday, I had to deliver my branding and messaging presentation…