I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach fundraising – the key to…
Tag Archive: social marketing
My Complicated Relationship with Facebook
I’ve had a Facebook account for ages, but only recently – at the request of a friend – have I actually started paying attention to it. On one level, it’s great. Like most people, I don’t do a very good job of keeping track of my friends’ lives, especially those who live on the other…
Marketing Through Twitter
I follow Guy Kawasaki’s Twitter feed with varying degrees of interest. When he announced that you could get a free copy of his new book, Reality Check, I jumped at the chance. The caveat? You had to let his new venture, Alltop.com, post twice-daily “ads” promoting their new categories as they grow. It seemed like…