I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is "It's prevention, stupid." With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it's really that obvious and that simple. My technology and security background? Preventing ...
Tag Archive: social media
Crisis Communications
It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, "Well, you just know that they're going to find an email that proves that they knew something was up before ...
Why Does “Self” Mean “Selfish”?
In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific ...
My HARO Experience: Part 2
On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here. Did it generate traffic? Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my ...
Nonprofits: Social Media for Outreach and Awareness
I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach ...
My Complicated Relationship with Facebook
I’ve had a Facebook account for ages, but only recently – at the request of a friend – have I actually started paying attention to it. On one level, it’s great. Like most people, I don’t do a very good job of keeping track of my friends’ lives, especially those who live on ...