I’ll readily admit that I don’t really understand Klout, but this screen shot tells you a lot about it. It appears that I’m influential in a state that I’ve visited three times, a food that I rarely eat, and a country that I’ve never been to. I know that plenty of people look to Klout…
Tag Archive: social media
2011 in Review
I thought it would be interesting to take a look back at 2011 and examine the kinds of work I did, and in what proportions. Not surprisingly, the medical device market seemed to be the best funded in 2011. The most technology-influenced sectors, high tech and healthcare IT, combined for approximately 30% of my business,…
Inspiration Comes in Many Forms
Two weeks ago, I wrote about the boost of inspiration that I expected to get from my annual pilgrimage to the Creative Freelancer Conference. As it turns out, I didn’t get what I expected. Usually I leave this conference with a to-do list that’s close to a mile and a half long. But this year,…
Strategy For All Content
There’s an endless amount of buzz about content strategy and how it can improve your corporate website. I’m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information — design, navigation and site structure — should be built around…
Googling You
I’m Googling you right now. No, really. Read what I’ve written about it on the Creative Freelancer Blog.
It’s Prevention, Stupid
I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is “It’s prevention, stupid.” With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it’s really that obvious and that simple. My technology and security background? Preventing threats/malicious code/software errors…
Crisis Communications
It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, “Well, you just know that they’re going to find an email that proves that they knew something was up before they announced it.” It’s a discussion that follows…
Why Does “Self” Mean “Selfish”?
In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific…
My HARO Experience: Part 2
On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here. Did it generate traffic? Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my pre-sponsorship levels for the past two…
Nonprofits: Social Media for Outreach and Awareness
I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach fundraising – the key to…