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	<title>Alisa Bonsignoresocial media | Alisa Bonsignore</title>
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	<link>http://clarifyingcomplexideas.com</link>
	<description>Clarifying Complex Ideas</description>
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		<title>I Have Klout About Iceland</title>
		<link>http://clarifyingcomplexideas.com/2012/03/i-have-klout-about-iceland/</link>
		<comments>http://clarifyingcomplexideas.com/2012/03/i-have-klout-about-iceland/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:10:56 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Klout]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2211</guid>
		<description><![CDATA[I&#8217;ll readily admit that I don&#8217;t really understand Klout, but this screen shot tells you a lot about it. It appears that I&#8217;m influential in a state that I&#8217;ve visited three times, a food that I rarely eat, and a country that I&#8217;ve never been to. I know that plenty of people look to Klout...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2011 in Review</title>
		<link>http://clarifyingcomplexideas.com/2012/02/2011-in-review/</link>
		<comments>http://clarifyingcomplexideas.com/2012/02/2011-in-review/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 19:47:58 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[healthcare it]]></category>
		<category><![CDATA[high tech]]></category>
		<category><![CDATA[medical device]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[telehealth]]></category>
		<category><![CDATA[year in review]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2193</guid>
		<description><![CDATA[I thought it would be interesting to take a look back at 2011 and examine the kinds of work I did, and in what proportions. Not surprisingly, the medical device market seemed to be the best funded in 2011. The most technology-influenced sectors, high tech and healthcare IT, combined for approximately 30% of my business,...]]></description>
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		<title>Inspiration Comes in Many Forms</title>
		<link>http://clarifyingcomplexideas.com/2011/06/inspiration-comes-in-many-forms/</link>
		<comments>http://clarifyingcomplexideas.com/2011/06/inspiration-comes-in-many-forms/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 13:12:46 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[cloud time]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[Creative Freelancer Conference]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Luke Mysse]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[work smarter]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2120</guid>
		<description><![CDATA[Two weeks ago, I wrote about the boost of inspiration that I expected to get from my annual pilgrimage to the Creative Freelancer Conference. As it turns out, I didn&#8217;t get what I expected. Usually I leave this conference with a to-do list that&#8217;s close to a mile and a half long. But this year,...]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Strategy For All Content</title>
		<link>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/</link>
		<comments>http://clarifyingcomplexideas.com/2011/04/strategy-for-all-content/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:43:32 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[data sheet]]></category>
		<category><![CDATA[datasheet]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[slide deck]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=2055</guid>
		<description><![CDATA[There&#8217;s an endless amount of buzz about content strategy and how it can improve your corporate website. I&#8217;m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information &#8212; design, navigation and site structure &#8212; should be built around...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Googling You</title>
		<link>http://clarifyingcomplexideas.com/2010/09/googling/</link>
		<comments>http://clarifyingcomplexideas.com/2010/09/googling/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:21:58 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Creative Freelancer Conference]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search results]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1894</guid>
		<description><![CDATA[I&#8217;m Googling you right now. No, really. Read what I&#8217;ve written about it on the Creative Freelancer Blog.]]></description>
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		<title>It&#8217;s Prevention, Stupid</title>
		<link>http://clarifyingcomplexideas.com/2010/04/its-prevention-stupid/</link>
		<comments>http://clarifyingcomplexideas.com/2010/04/its-prevention-stupid/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:10:10 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Clinton]]></category>
		<category><![CDATA[Health Academy]]></category>
		<category><![CDATA[healthcare reform]]></category>
		<category><![CDATA[prevention]]></category>
		<category><![CDATA[proactive]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1561</guid>
		<description><![CDATA[I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is &#8220;It&#8217;s prevention, stupid.&#8221; With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it&#8217;s really that obvious and that simple. My technology and security background? Preventing threats/malicious code/software errors...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crisis Communications</title>
		<link>http://clarifyingcomplexideas.com/2010/02/crisis-communications/</link>
		<comments>http://clarifyingcomplexideas.com/2010/02/crisis-communications/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:33:04 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=1368</guid>
		<description><![CDATA[It seems like everyone is talking about the quality problems and subsequent fall from grace at Toyota. The most startling, to me, is when someone casually says, &#8220;Well, you just know that they&#8217;re going to find an email that proves that they knew something was up before they announced it.&#8221; It&#8217;s a discussion that follows...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Does &#8220;Self&#8221; Mean &#8220;Selfish&#8221;?</title>
		<link>http://clarifyingcomplexideas.com/2009/10/why-does-self-mean-selfish/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/why-does-self-mean-selfish/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 13:57:08 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[40 days]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[self]]></category>
		<category><![CDATA[selfish]]></category>
		<category><![CDATA[selfless]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[wellness]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=967</guid>
		<description><![CDATA[In September, I started a 40-day commitment to my personal wellness: exercise, hydration and keeping an eye on my admittedly poor consumption of fruits and vegetables. It was fantastic. When I exercise, I sleep better, think more clearly and do a much better job of managing stress. I posted my daily results to a specific...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>My HARO Experience: Part 2</title>
		<link>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/</link>
		<comments>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:36:54 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=936</guid>
		<description><![CDATA[On September 25, 2009, I ran my second HARO sponsorship ad. Information on my first sponsorship (January 20, 2009) can be found here. Did it generate traffic? Yes. Website traffic increased more than tenfold on the day of my sponsorship, and has been cruising along at about 2-3x my pre-sponsorship levels for the past two...]]></description>
		<wfw:commentRss>http://clarifyingcomplexideas.com/2009/10/my-haro-experience-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nonprofits: Social Media for Outreach and Awareness</title>
		<link>http://clarifyingcomplexideas.com/2009/01/nonprofits-social-media-for-outreach-and-awareness/</link>
		<comments>http://clarifyingcomplexideas.com/2009/01/nonprofits-social-media-for-outreach-and-awareness/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 16:39:00 +0000</pubDate>
		<dc:creator>Alisa Bonsignore</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://clarifyingcomplexideas.com/?p=203</guid>
		<description><![CDATA[I offer marketing support to Asante Africa Foundation, an organization designed to provide quality education to children in East Africa, specifically Kenya and Tanzania. It’s a good organization, small and efficient, founded by one of my former coworkers. On a recent conference call, the marketing team discussed how to approach fundraising – the key to...]]></description>
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