I’ve been involved in countless branding and rebranding projects with various corporations, but most have involved high-priced agencies setting guidelines while those of us on the ground try to finesse them in real-world applications. But it’s rare to have the opportunity to be involved in a branding and messaging project from the ground floor. That’s…
Tag Archive: Taproot
My Changing Perspective on Charitable Contributions
I’m a giver. I give time as a volunteer. I give money to my causes of choice. But it wasn’t until this year that I gave everything quite so freely. Then again, never in my adult life have these organizations needed my support so desperately. This year, I’m giving to a broader array of organizations,…