I’ve always told my clients that they should never underestimate the value of speaking to their customers in a voice that resonates with them. Unfortunately for Motrin, the pain reliever produced by McNeil Consumer Healthcare (Johnson & Johnson), their “babywearing” ad struck the wrong chord with the very moms that they were trying to reach….
Tag Archive: voice
In the Air
I’m working on a solution brief about voice-over-wireless-LAN in medical centers for a company that provides wireless network security. Before your eyes cross and you tune me out entirely, I can assure you that there is something interesting here. Imagine your wireless network at home, or at the office. There are dead spots, places where…