There’s an endless amount of buzz about content strategy and how it can improve your corporate website. I’m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information — design, navigation and site structure — should be built around…
Tag Archive: website
Outward Appearances
When deciding to go solo, many writers, designers, photographers and other creative types find themselves faced with a decision: do they want to be known as a single-person operation, or do they want to appear larger than they are? I’ve heard several freelancers say that no one will take them seriously or treat them as…
It’s Prevention, Stupid
I had a revelation at the PRSA Health Academy conference in Chicago: the overarching theme of my career is “It’s prevention, stupid.” With full apologies to the Clinton campaign that made the original phrase famous, it struck me that it’s really that obvious and that simple. My technology and security background? Preventing threats/malicious code/software errors…
Making Headway On My Website
While I’ve done more than my share of web content, web design, development and coding make me crazy. Because I don’t do it often, my HTML skills are rusty, and PHP makes me downright insane. My previous website had been built with Joomla!, and I have to admit that I was frustrated with it and…
Overhauling My Website
I finally have an idea for what I want my website to look like. I have a rough idea of the content that I want to have. I’m actually pretty excited about it. Now I just need to enlist the services of a web designer who can make the site look like what’s in my…
It Takes Focus to Fix It
I had an interesting call with a potential new client today. This director of sales and marketing discovered me through LinkedIn and told me that he wanted to speak with me about some projects. When pressed for detail, he declined to go into specifics, so I went into this meeting only knowing the basics about…
Going Live!
I’ve finally redesigned my website using Joomla, an open-source content management tool. I have to admit that there were more than a few things that were counterintuitive in the system, but now that I have the site set up, maintaining the content should be simple. Notice that I say “should be” because after all, it…
Websites
Just as the proverbial cobbler’s son has no shoes, it’s extraordinarily difficult to keep my own website current. I initially set up my website a decade ago, using some hardcore HTML and frames that were common at the time. It was large, unwieldy, and no matter what I did to update the design, still managed…