There’s an endless amount of buzz about content strategy and how it can improve your corporate website. I’m a firm believer in content strategy and the results that it can deliver. Not familiar with content strategy? The idea is that the presentation of information — design, navigation and site structure — should be built around…
Tag Archive: white paper
Economies of Scale: Why Shorter Doesn’t Necessarily Mean Cheaper
There was an awkward silence on the other end of the line. My client was dumbfounded. “How could a web page cost so much? It’s only three paragraphs!” I hate having this conversation. It’s not that I can’t justify my rates – oh believe me, I can, mostly because I’m far from the most expensive…