Do you know the carbon footprint of your digital content? If not, you’re not alone. Yet information and communication technologies (ICT)—which includes both data and the infrastructure required to create, store, transfer, and consume it—is estimated to be roughly equivalent to that of the aviation industry.
“It can’t be that bad,” people say. “If it was, I would have heard about it.”
That’s why we’re here: to help your organization understand its impacts; develop sustainable content strategy; mitigate carbon emissions; and deliver effective sustainability communications. Alisa specializes in clarifying complex ideas, and there’s nothing more complex and interdisciplinary than sustainability. She’s even written a book about it.
Why now?
We’ve reached a climate tipping point. In November 2023, the planet first experienced its first day more than 2.0°C above pre-industrial temperatures. This, to put it bluntly, is very bad for humanity. We need to act quickly. But how?
Businesses are responsible for the vast majority of carbon emissions since the start of the Industrial Revolution. Substantive change has to happen at the organizational level.
Market-leading organizations need to demonstrate adaptability and resilience in the face of rapid change. Sustainable businesses tend to be more resilient investments. And one way to improve organizational sustainability is by limiting the carbon emissions of digital content.
Our sustainable content metrics will help you to measure and mitigate the emissions impact of your data.
How can we help?
Clarifying Complex Ideas, LLC, provides enterprise-wide sustainable business and content strategy. Our sustainable content model supports content design, development, and governance across silos to improve the user experience (UX) and the planet, all while increasing business resilience and customer satisfaction.
What makes us different?
We get it done. This isn’t all flashy pitch decks and big promises. It’s a detailed approach built on peer-reviewed research and action.
What we believe in
We believe in giving back in terms of money, time, and expertise.
- Member, 1% for the Planet, donating 1% or more of our annual revenues to environmental causes
- Open office hours for mentoring and career advice
- Offering pay equity guidance through 81 Cents
- Sponsoring equity scholarships to help underrepresented individuals attend industry conferences
- Platinum-certified Phoenix Green Business leader
- Arizona Certified Green Business
- Member, Local First Arizona
