A strategic communications consultancy that clarifies complex ideas.

We help organizations and individuals strategically rethink and articulate their value in an era of transformational change.

LEARN MORE

Clarifying Complex Ideas puts the audience at the center of all enterprise-wide communications.

Each project applies extensive research experience, understanding audiences, competitors, and industry trends to establish your organization in a broader context.

Explore Sample Projects

Testimonials

  • "I consider Alisa an integral member of our Corporate team. She asks the right questions and fully understands the objectives in order to produce a final written piece. The results are not only only well-crafted, strategic and to the point, but also reflects a human tone of voice that is so important in the healthcare industry. She has the ability to take complex messaging and organize it into clear, well thought-out communications … I can always breathe a sigh of relief knowing that Alisa is working together with us on a project – ensuring that our messaging will be clear and highly effective."

    -Emma Reichert
    Head of Corporate Design and Visual Identity, Getinge Group

  • "Alisa is an extremely talented writer who can turn difficult concepts into concise language that flows, is easy to understand and doesn't require additional editing or rework."

    - Kristin Garvin
    Director of Marketing Communications, MAQUET Cardiovascular

  • "Alisa is a knowledgeable and professional partner and was able to consistently deliver content that was easy to weave into my marketing campaigns. It was easy to get started working with Alisa, and she was very receptive to early feedback on tone and topics. She is very adherent to our statement of work and clear on her pricing. I would recommend Alisa to anyone looking for a talented and easy to work with external content resource.."

    - Alexandra Mack
    Director of Marketing, CloudMine

  • "Alisa is, simply put, a gem. She brings so much talent to the stage:: many years of experience, high quality, excellent preparation and an easy rapport with the audience. I highly recommend her for speaking, panel discussions and workshops on professional writing, client relations and work/life balance. Ger her on your speakers' list NOW!"

    - Dyana Valentine
    Creator of SuperConditions(TM)

Latest From the Blog

What I’m Talking About: Sustainable Content

I established Clarifying Complex Ideas to help organizations with thorny strategic problems — many of which are grounded in communications challenges. I provide content strategy and help them develop and articulate an often-nascent sustainability strategy in a way that resonates and engages their key stakeholders. As a consulting agency, clients typically hire me to create: […]

No More Handwritten Notes

Those who know me know that I love handwritten notes. Given the chance, I’ll always send a handwritten thank-you, birthday card, or holiday card, especially when I can do something that’s been letterpress printed. They’ve always been a way for me to differentiate myself, stay connected, and indulge my love of paper, pens, and decorative […]

IPCC logo

We Are Not Ok

The International Governmental Panel on Climate Change (IPCC) released its latest report yesterday. If you have sustainability people in your life — and I include anyone focused on the environment, social justice, or any form of public health under that umbrella — you might have noticed that most of us spent the day curled up […]