Alisa leads a strategic communications consultancy that clarifies complex ideas.
She creates clarity and builds engagement, both as a writer and keynote speaker. She gives people the information they need, when they need it.
She creates clarity and builds engagement, both as a writer and keynote speaker. She gives people the information they need, when they need it.
Alisa’s extensive research experience is applied to all of her client work, analyzing competition and industry trends to gain the strategic insights needed to place each project into a broader context. The result: addressing customers’ needs instead of updating feature lists.
Each year, I send handwritten Happy New Year/Thank You cards to my clients and colleagues. I think it’s important to make that personal connection, particularly since I rarely work on site with anyone. This year, I chose retro-design postcards from Anderson Design Group that highlight the U.S. National Park Service. They combine three things that […]
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I’m often asked about the important skills that someone would need to start their own freelance business. The two that I’ll discuss today are “managing up” and “managing peers.” Freelancing has an odd dynamic. Unlike staff employment where your manager and peers are distinctly different, in freelance life your client is simultaneously your manager and […]
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In my years of working with large, multinational corporations, I’ve observed a problem that is both universal and frustrating for all involved: the left hand doesn’t know what the right hand is doing. For one of my client companies — Global Widgets, Inc. (GWI) — there is a large and recurring blind spot between the […]
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