Just as the proverbial cobbler’s son has no shoes, it’s extraordinarily difficult to keep my own website current.

I initially set up my website a decade ago, using some hardcore HTML and frames that were common at the time. It was large, unwieldy, and no matter what I did to update the design, still managed to look exactly like a small business website circa 1998. A few years back, before I realized that there were open-source CMS options, I cheated and went for the blog-style format that is visible today.

If you had any idea how long “update website” was on my to-do list, I would be horribly embarrassed. And yet, in spite of my private shame, it’s nearly impossible to find the time to do it. During the week (and often nights and weekends) I’m occupied with my everyday work — billable hours and/or the administrative whatnot that comes along with pitching new business, negotiating contracts and invoicing clients for work performed. By the time I have some free time, working on my own website is pretty much the last thing I want to do, rivaled only by re-caulking the shower or cleaning out the garage.

And so the most public-facing example of my skills and talents looks like I am a slacker who takes the first available shortcut, which couldn’t be farther from the truth. It’s not the content I struggle with, but rather the design, layout and simplicity of updating. So today, while others are watching Tom Brady and Eli Manning battle it out in Phoenix, I’m going to fire up Adobe Illustrator and work on design elements in the hope that I’ll be able to have a new and respectable looking site up and running by the end of the month.

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