HR Plays an Important Role
Last month, I talked about the importance of sustainability communications. Clear communications can get organizations, supply chains, and investors on the same page. Yesterday morning I came across an article in the newsletter from GreenBiz: “Does your HR department hold the key to corporate sustainability?”
HR sustainability is an aspect of the sustainability conversation that I’d previously overlooked. Sure, companies need to communicate their sustainability story. But if they’re not hiring the right people, how are they going to adapt to this new world?
To [achieve sustainability goals], it is crucial to involve HR teams into the work of sustainability departments, so both understand the other’s needs. “We were really surprised and found that so many sustainability people actually just never talk to their colleagues in HR and leadership, and beyond that it has never occurred to them to do so,” said Lindsay Hooper, executive director for education at the Cambridge Institute for Sustainability Leadership (CISL). “So even though they are the people that know the kind of change that is going to be required by the business, they just haven’t thought about this in term of ensuring people are aligned with this.”
Changing corporate culture isn’t easy, but it’s even harder when you don’t have the right people to support the effort. Keeping HR sustainability in mind will go a long way towards setting the foundation for success.