I’m pleased to announce that I’m a signatory and contributor to the Content Design Manifesto, released today.
The Content Design Manifesto is intentionally brief, straightforward, and sets the groundwork for what to expect from good content and its collaborators. Understanding the elements of the Manifesto will help organizations maximize the value of their content, emphasizing the importance of UX research, inclusivity, and sustainability.
Anyone who has worked with me already knows my feelings on the importance of content. For those who are new here (hi!), content is more than words. It is the breadth and depth of all information that is communicated: information about your product, service, company, or values.
As a result, content isn’t simply words that fill an empty box at the end of the design process. It is developed in collaboration with engineering, research, product management, design, legal, marketing, customer service, and upper management to truly reflect the needs of a given audience.
I hope that you’ll take a few moments to look at the Manifesto and consider how content design can be more effectively used in your organization.
Thank you to the amazing Torrey Podmajersky for leading this initiative.
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