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Clarifying Complex Ideas, LLC Posts

Best in class

In September, I had the opportunity to present my work at the International Conference on Sustainable Development (ICSD), hosted at Columbia University in New York City. My paper, “Measuring the Impacts of Digital Initiatives: Are We Helping or Harming?” was honored with the Best Paper recognition for the category of…

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For example

When I give my presentations about the carbon emissions of digital content, I explain that you can use them to calculate the emissions impact of any digital product: websites, emails, videos, podcasts, social media, and more. You only need a few bits of information: I then proceed to walk them…

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Introducing the Content Design Manifesto

I’m pleased to announce that I’m a signatory and contributor to the Content Design Manifesto, released today. The Content Design Manifesto is intentionally brief, straightforward, and sets the groundwork for what to expect from good content and its collaborators. Understanding the elements of the Manifesto will help organizations maximize the…

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You can be anything you want

When I was in middle school, my church was assigned a new minister. She was my first exposure to capital-F Feminism. “You can be anything you want,” she assured me, though I had the distinct impression that “anything” meant that the doors were open for women at the theological seminary.…

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New year, new site, new logo

Happy new year! Why not start the new year off with an all-new look? Last year, I reached out to my longtime collaborator Brett at Type Orange to discuss a new logo. The evolving work of Clarifying Complex Ideas meant that the identity needed to change with the times. We…

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What I’m talking about: Sustainable content

I established Clarifying Complex Ideas to help organizations with thorny strategic problems — many of which are grounded in communications challenges. I provide content strategy and help them develop and articulate an often-nascent sustainability strategy in a way that resonates and engages their key stakeholders. As a consulting agency, clients…

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