From the blog

Who Is Telling Your Sustainability Story?

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Sustainability is a Complex Idea I just got back from the GreenBiz conference in Phoenix, “The premier annual event for sustainable business leaders.” A few people have asked why I went. After all, most of my business comes from healthcare and tech. What does green business have to do with anything? As you know from […]

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How to Choose Projects

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Questions from the Conference Grab Bag I may not always have time to answer all of the questions after a conference session, but I do make note of them and try to address them later. Today’s topic is a common one: how to choose projects. This is probably the most important lesson in any freelance […]

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Strategic Communications

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Strategic Communications is Content Strategy Ever since Kristina Halvorson wrote the first edition of Content Strategy for the Web in 2009 (an excellent book), content strategy has been The Big Thing. When clients talk about Content Strategy, they think of it with a capital C and S. For most clients, it means a big budget, all-encompassing project that both […]

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Corporate Peer Pressure and the SDGs

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The Clock is Ticking As I look at the U.N. Sustainable Development Goals (SDGs), it seems that the world has taken one step forward, and a dozen steps backward. The United States has announced plans to back out of the Paris Agreement, citing profits over planet. Climate change denial is rampant at the highest levels […]

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Working Smarter

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A New Year I’m nearing the end of my annual two-week-long holiday vacation (my one laptop-free break for the year), and I’ve finally had some truly free time to reflect on 2017. I’ve thought a lot about what I want to continue doing in 2018, and what I want to leave behind. Over the past year I’ve learned […]

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Avenues of Sustainability Communications

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Keeping Everyone Informed My last two posts about sustainability communications and what sustainability is have sparked a lot of offline conversations. I’m glad to see that you’re all as intrigued by this as I’ve been. The most common questions that arise? What do you need to communicate? And who are you communicating to? There are several […]

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What is Sustainability?

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Beyond Green I got a few offline messages about my last post. They basically said, “So what’s this sustainability thing, anyway? Is this about reducing greenhouse gas emissions, or using better lightbulbs?” The short answer is yes. The long answer is “Yes, and….” The 17 Sustainable Development Goals Overall, there are 17 U.N. Sustainable Development […]

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Sustainability Communications

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If No One Knows About Your Sustainability Policy, Does It Really Exist? When I first started working on sustainability communications with one of my clients, I admit that I wasn’t terribly enthused. My personal history with corporate sustainability initiatives wasn’t exactly inspiring. But I’ve been independent for more than a decade and don’t usually see […]

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The Evolution of An Introvert

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Oh, How Times Have Changed If there’s one consistent thread running through my life, it’s the fact that I’m an introvert. I have never, in the whole of my life, wanted to draw attention to myself. When I was in the middle school spelling bee, grainy video evidence shows that I speed-spelled my words and raced […]

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LavaCon Content Strategy Recap

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Focusing on Content Strategy Last week, I was in Portland, Oregon for the LavaCon Content Strategy Conference. It’s one of the rare events that I attend within my time zone. I have to admit that it’s very nice to have a short flight on Southwest rather than a long-haul journey on United. LavaCon is an […]

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