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The Role of HR In Sustainability
Written on byHR Plays an Important Role Last month, I talked about the importance of sustainability communications. Clear communications can get organizations, supply chains, and investors on the same page. Yesterday morning I came across an article in the newsletter from GreenBiz: “Does your HR department hold the key to corporate sustainability?” HR sustainability is an aspect of […]
STC: Last Chance to Vote
Written on bySTC Elections Close 9 March 2018 Just a quick reminder that tomorrow (9 March 2018) is the last day to vote in the annual STC elections. As I mentioned before, we have an excellent slate of candidates to choose from. Take the time to familiarize yourself with the candidates and help to decide the future of […]
How to Choose Speaking Topics
Written on byDon’t Panic When I speak at conferences, I get a lot of hallway questions — the kind that people ask one-on-one rather than in a group. Today I’m going to address a common one: how to choose speaking topics. My system for selecting speaking topics works a lot like this: Generate about a dozen interesting, […]
The STC Election Begins Today!
Written on byDon’t Forget to Vote Today is the first day of election season for the Society for Technical Communication. If you are a member in good standing, you should receive voting instructions in your email. Who’s Running? We have an excellent slate of candidates this year, and I’m proud to be part of it. Your choices […]
Try Something New
Written on byEarlier this year, I talked about some of my reflections and goals for the new year. My friend Rene Siegel, CEO of Connext, had asked for a one-word goal for 2018, and I adopted “explore” as my word of the year. For me, explore is simple: it means that I should try something new. I’m […]
Who Is Telling Your Sustainability Story?
Written on bySustainability is a Complex Idea I just got back from the GreenBiz conference in Phoenix, “The premier annual event for sustainable business leaders.” A few people have asked why I went. After all, most of my business comes from healthcare and tech. What does green business have to do with anything? As you know from […]
How to Choose Projects
Written on byQuestions from the Conference Grab Bag I may not always have time to answer all of the questions after a conference session, but I do make note of them and try to address them later. Today’s topic is a common one: how to choose projects. This is probably the most important lesson in any freelance […]
Strategic Communications
Written on byStrategic Communications is Content Strategy Ever since Kristina Halvorson wrote the first edition of Content Strategy for the Web in 2009 (an excellent book), content strategy has been The Big Thing. When clients talk about Content Strategy, they think of it with a capital C and S. For most clients, it means a big budget, all-encompassing project that both […]
Corporate Peer Pressure and the SDGs
Written on byThe Clock is Ticking As I look at the U.N. Sustainable Development Goals (SDGs), it seems that the world has taken one step forward, and a dozen steps backward. The United States has announced plans to back out of the Paris Agreement, citing profits over planet. Climate change denial is rampant at the highest levels […]
Working Smarter
Written on byA New Year I’m nearing the end of my annual two-week-long holiday vacation (my one laptop-free break for the year), and I’ve finally had some truly free time to reflect on 2017. I’ve thought a lot about what I want to continue doing in 2018, and what I want to leave behind. Over the past year I’ve learned […]