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Avenues of Sustainability Communications
Written on byKeeping Everyone Informed My last two posts about sustainability communications and what sustainability is have sparked a lot of offline conversations. I’m glad to see that you’re all as intrigued by this as I’ve been. The most common questions that arise? What do you need to communicate? And who are you communicating to? There are several […]
What is Sustainability?
Written on byBeyond Green I got a few offline messages about my last post. They basically said, “So what’s this sustainability thing, anyway? Is this about reducing greenhouse gas emissions, or using better lightbulbs?” The short answer is yes. The long answer is “Yes, and….” The 17 Sustainable Development Goals Overall, there are 17 U.N. Sustainable Development […]
Sustainability Communications
Written on byIf No One Knows About Your Sustainability Policy, Does It Really Exist? When I first started working on sustainability communications with one of my clients, I admit that I wasn’t terribly enthused. My personal history with corporate sustainability initiatives wasn’t exactly inspiring. But I’ve been independent for more than a decade and don’t usually see […]
The Evolution of An Introvert
Written on byOh, How Times Have Changed If there’s one consistent thread running through my life, it’s the fact that I’m an introvert. I have never, in the whole of my life, wanted to draw attention to myself. When I was in the middle school spelling bee, grainy video evidence shows that I speed-spelled my words and raced […]
LavaCon Content Strategy Recap
Written on byFocusing on Content Strategy Last week, I was in Portland, Oregon for the LavaCon Content Strategy Conference. It’s one of the rare events that I attend within my time zone. I have to admit that it’s very nice to have a short flight on Southwest rather than a long-haul journey on United. LavaCon is an […]
What Do You Get as a Volunteer?
Written on byGiving and Getting As many of you know, I’m in the second of a two-year term serving as Director at Large for the Society for Technical Communication, a volunteer role. And since my election, I’ve often been asked the same question: “Why are you on the board? What do you get out of it?” What do […]
Talking About Burnout
Written on byIt’s Ok to Talk About It This week, my dear friend Stacey King Gordon wrote about her professional burnout. I’m sharing this with you because I haven’t been able to stop thinking about it. Most of the people I know are like me: hardworking people who are good at what we do. Because we’re good at it, […]
The Ampersand New Year
Written on byAnd a Gift Now that Christmas has passed, let me tell you a story about my silver ampersand new year’s cards for my colleagues. First, the Ampersand Let’s start with a little bit of background. I have a really awesome letterpress printer in Denver who did my business cards many moons ago. (Everyone, say hello to Jason, aka […]
Content and Context
Written on byWho, What and How I’ve recently had two separate situations where I realized that clients didn’t fully grasp the connection between content and context. Yet the two are deeply, inextricably intertwined. When I start a project — any project — I always start with the same question: Who is the reader? And some clients have actually responded […]
London Calling
Written on byCan I Speak To You, London? I’ll be in London from 6-10 February to attend a conference. Of course, I planned to fly in a couple of days early to adjust, because I wouldn’t absorb much with a freshly jetlagged brain. I could, of course, spend those days exploring my genealogy on day trips throughout […]