Archive for the ‘sustainability’ Category

Follow the Money

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If you want to understand where we’re heading, follow the money. No, not the shady Watergate-style corruption money. I’m talking about the ways in which large corporations are raising money in terms of bonds and loans. Sustainability Bonds Companies are issuing sustainability bonds — money that will help them finance projects with environmental or social […]

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Imperfect Sustainability

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As I mentioned in my last post, sustainability is an imperfect practice. We need more individuals and organizations doing things imperfectly than a handful doing it perfectly. Let’s talk about how imperfect sustainability can be part of your world. How can you be an imperfect sustainability ally? At home, we’re doing what we can, where […]

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Imposter Syndrome

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There’s a certain level of imposter syndrome that goes hand-in-hand with sustainability. Things are fine within the industry; I’ve found colleagues to be welcoming and supportive. But there tends to be a lot of gatekeeping when you meet someone on the outside. It’s like that meme: “Oh, you like sustainability? Name three of their albums.” […]

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Why Sustainability Reporting?

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Clients often ask, “Why would we want to do sustainability reporting?” Money and reputation are certainly two big factors. But for many companies, doing better business helps them to improve their bottom lines. Proving business resilience If 2020 has shown us anything, it’s the importance of business resilience. Think of sustainability reporting like financial disclosures […]

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Sustainability & Careers

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Our careers will look a lot different after COVID. People are talking about the light at the end of the tunnel; I don’t think we’ve even entered the tunnel yet. How can we position ourselves for job security in the midst of a pandemic? I see three primary ways to build a sustainable career. More […]

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Sustainability Affects Everyone

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“Our customers aren’t interested in sustainability,” the client says. “We don’t have that kind of customer.” Huh, I say. That’s interesting. Because sustainability affects everyone. Do your customers have homes? After Superstorm Sandy, property owners had significant damage. But did their insurance company have the funds to cover the billions in payouts? Would the money […]

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Where Are We Going?

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Is your business ready for the post-pandemic future? Since the beginning of the COVID-19 pandemic, there’s been one very obvious question ahead of us: Where are we going? We’re clearly in the midst of tumultuous, “unprecedented times” (as every marketing email likes to remind me). The U.S. Federal Reserve has stepped in with a broad […]

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Saving Money and the Planet

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In early August, the House Committee on Oversight and Reform held a virtual hearing on “The Devastating Health Impacts of Climate Change.” The purpose was to examine the health and economic impacts of climate change over the next century if we do not act immediately to limit global warming. Dr. Drew Shindell of Duke University […]

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Sustainability, Content Strategy, and UX

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In my years of working with large, multinational corporations, I’ve observed a problem that is both universal and frustrating for all involved: the left hand doesn’t know what the right hand is doing. For one of my client companies — Global Widgets, Inc. (GWI) — there is a large and recurring blind spot between the […]

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Bonuses and Sustainability Performance

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Influencing Decisions Can we change the planet by connecting executive bonuses and sustainability performance? I’ve been asking myself and my clients this question for years. Yesterday, the ASU School of Sustainability published an article about it in their newsletter. It seems like common sense to me. The best way to make global considerations personal is by tying it […]

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