Data has an environmental impact. The accelerating wave of digital content is increasing the energy demands on an already overextended planet. The energy costs for our digital lives can be steep; the world has almost doubled its energy consumption since 1980.
If every byte of data is nothing more than energy, and energy has a carbon cost, then we can directly measure the emissions impact of our websites, emails, podcasts, and video meetings.
I’ve developed formulas to calculate the carbon impact of digital projects. They can be applied proactively to understand the carbon cost of new content, and retroactively to measure the impact of content governance. Keep these numbers in mind when deciding what needs to be communicated, and how.
Now available: Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data.
Buy now at Amazon or your preferred online retailer.
What is the difference between sustainable content and sustainability communications?
There are two primary concepts at play at the intersection of sustainability and communications:
- Sustainable content: Measuring and mitigating the greenhouse gas emissions from the creation, storage, and transfer of digital information
- Sustainability communications: Communicating to key stakeholders about an organization’s sustainability, often in alignment with the U.N. Sustainable Development Goals (SDGs) or other environmental, social, and governance (ESG) targets
While both are important, sustainable content is an initiative that could be reported as part of an organization’s sustainability communications.
Why is this site so minimalist? Where are all the images?
Imagery — often stock images that are aesthetically pleasing but don’t actually add to the user experience — account for more than half of the weight of the typical web page. By redesigning the site and removing the images, this page was reduced to 344 KB from its previous 4.2 MB. It uses less energy, generates fewer emissions, and loads faster.
AI policy
Clarifying Complex Ideas, LLC believes in using the least-intensive technology to meet the needs of your audience. We know that AI systems use vastly more energy and generate more emissions than their conventional counterparts. From an ethical perspective, we are uncomfortable with tools that create planetary harm, impacts that are first felt by the world’s most vulnerable populations.
While AI-driven tools are being adopted at unprecedented rates, we have not seen any indication that the results are in any way better than what humans can create on their own. In fact, the opposite is true: AI-generated content is frequently at odds with copyright protections and data privacy, and often reflects the inherent discrimination and bias from within the training sets. For these reasons, we still believe that humans can create the best content for other humans.
Where can I learn more?
Check out the LaPope blog post, Measuring and mitigating the carbon footprint of digital content. (8 April 2024)
Alisa contributed one of the inaugural posts for the Button Blog, Designing Sustainable Content. (25 February 2024)
The newsletter article, Sustainable Content: Mitigating the Carbon Emissions of Digital Communications, gives an introductory overview of the topic. (Published in IABC Catalyst, 29 August 2023)
Download the sustainable content fact sheet to learn the basics about digital content, energy, and carbon emissions.
Alex Howson of Write Medicine profiled Alisa in an article “Clean Up Your Content: Strategies for Sustainable Digital CME/CE” which accompanied the podcast episode, “Digital Declutter: A Guide to Eco-Conscious CME Content Creation” (episode 88).
Journal articles
In addition to my upcoming speaking engagements, you can learn more from my peer-reviewed articles:
- It’s Not Just What You Say, It’s How You Say It: Mitigating the Impacts of Greenhouse Gas Emissions with Effective Content. Technical Communication. 2023.
- First, Do No Harm: Ethical Considerations Surrounding the Environmental Impact of Our Digital Content. AMWA Journal. 2022.
- Measuring the Impacts of Digital Initiatives: Are We Helping or Harming? Proceedings paper, International Conference on Sustainable Development. 2023. Winner, best paper.
- Is AI the Right Tool for the Job? Understanding the Environmental Implications of This Emerging Technology. [Unanimously accepted with revisions. Expected publication January 2025. Technical Communication.]
Books
In September 2024, my work was featured in The Palgrave Handbook of Sustainable Digitalization for Business, Industry, and Society. Now available from Springer Nature.
In November 2024, I published my first book, Sustainable Content: How to Measure and Mitigate the Carbon Footprint of Digital Data.
