Helping your organization measure and mitigate the carbon footprint of its digital content

Do you know the carbon footprint of your digital content? If not, you’re not alone. Yet information and communication technologies (ICT)—which includes both data and the infrastructure required to create, store, transfer, and consume it—is estimated to be roughly equivalent to that of the aviation industry.

“It can’t be that bad,” people say. “If it was, I would have heard about it.”

That’s why we’re here: to help your organization develop sustainable content strategy, mitigate carbon emissions, and deliver effective sustainability communications. We specialize in clarifying complex ideas, and there’s nothing more complex and interdisciplinary than sustainability.

Why now?

We’ve reached a climate tipping point. In November 2023, the planet first experienced its first day more than 2.0°C above pre-industrial temperatures. This, to put it bluntly, is very bad for humanity. We need to act quickly. But how?

Businesses are responsible for the vast majority of carbon emissions since the start of the Industrial Revolution. Substantive change has to happen at the organizational level. 

Market-leading organizations need to demonstrate adaptability and resilience in the face of rapid change. Sustainability is central to securing the capital and personnel needed for long-term success, because sustainable businesses tend to be more resilient investments. And one way to improve organizational sustainability is by limiting the carbon emissions of digital content.

Our sustainable content metrics will help you to measure and mitigate the emissions impact of your data.

How can we help?

Clarifying Complex Ideas, LLC, provides enterprise-wide sustainable business and content strategy. Our sustainable content model supports content design, development, and governance across silos to improve both the user experience (UX) and the planet.

What makes us different?

We get it done. This isn’t all flashy pitch decks and big promises. It’s a detailed approach built on peer-reviewed research and action.